About Erin

Your Financial Wellbeing Coach

Welcome to out-of-the-box thinking when it comes to money. As your financially savvy bestie, I’m here to help you transform your relationship with finances and make money fun again. With years of experience in finance and managing a family business, I’ve seen how women thrive when they trust themselves with their money. My goal is to help you let go of the stress and anxiety that often come with financial management, allowing you to trust your intuition when it comes to making these decisions.

We’ll create a personalized approach that blends joy with practicality. I’ll take you beyond simply crunching numbers to show you how you can make your money work for you in ways that fuel your dreams and passions. We’ll find strategies that are unique to you to deliver real results and make financial management something you enjoy.

Let’s drop the old-school conditioning that focuses on scarcity and hustle, makes you feel incapable, and leads to burnout. My approach is that financial success comes with balance, fun, and fulfillment. By trusting yourself and embracing a more playful, relaxed approach to money, true financial ease is within reach.

Rewrite your financial story with confidence and joy.

Meet Erin

For over 40 years, I followed the conventional path—believing that hard work and chasing money would bring happiness and fulfillment. As a former Certified Financial Planner and trusted advisor in my family’s construction business, I wore many hats: CFO, HR manager, and advisor. But despite all the “success”, I found myself burnt out, frustrated, and disconnected from the joy of living.

My wake-up call came during a panic attack while flipping a house with my husband. That moment had me rethinking everything. I didn’t know what to do exactly, I just knew that continuing what I was doing was going to get me more of the same. The abbreviated, Instagram version of my story is that I ultimately quit the family business, took time off, and set out to explore the world and ultimately myself. The real and transparent version is that I felt a lot of shame and guilt that I wasn’t happy with my life because I told myself “I should be because I had so much to be grateful for”. It took me a full year to leave the family business and another 2 years before I realized I really wanted to take some time off and just BE. Working was my drug of choice. It fed my ego because I was contributing to our finances and building our wealth. It wasn’t until I slowed down and stopped working that all the stories I had repressed and buried so deep inside me, began to surface. All the money stories that I had been running from my entire life had nowhere to go but up. And did they ever.

There’s not much you can hide from when you aren’t working and you are using your investments to fund your life. All the stories that I had about my self-worth, self-image, worthiness, and lovability were staring me right in the face. It was time to meet them, process them, and transcend them. Through my travels, deep self-discovery (aka lots of tears and skin rashes to name a few), along with integration of Human Design principles that led me back to my intuition, I changed my relationship with money from one of scarcity and stress most of the day to one of trust, ease, and abundance.

I’m passionate about empowering female entrepreneurs to trust themselves with their money, their bodies, and their intuition. You didn’t start your business to stress about money—you started it for more freedom and fulfillment. Let’s make that a reality.

Fun Facts

Travel Enthusiast:
I LOVE to travel. With my family, solo, with friends, retreats—I’m down for all of it. The photos on my website were either taken by me or the photographers that went along on my excursions.

Plant-Based Animal and Environment Lover:
I’m a plant-based, animal, and environment lover at heart. Don’t worry, I won’t try to convert you; I love all the meat-eating humans.

Casual Comfort:
I spent too many years dressed up, not being me, and listening to everyone else. Now, you’ll either find me in a bathing suit, workout clothes, or pajamas. I’m committed to changing the way we believe we have to dress, be, and act to run our business.

Outdoor Obsessed:
I’m obsessed with the outdoors—surfing, e-foiling, kayaking, rafting, SUP, road biking, swimming, snowboarding, and skiing (except camping; I love a nice bed to sleep in at night).

Join the CEO Circle

Step into your innate power and grow your business with confidence. Grow the CEO Circle goes beyond numbers and teaches you how to get into your body, and trust yourself and your intuition, alongside a community of individuals walking the same path.

Private Sessions

Finances can feel overwhelming. So let’s work through them together. Our personalized financial coaching sessions are all about helping you reconnect with your body so that you can trust your intuition in order to make sound financial decisions.

Newsletter Signup

Interested in learning more about financial freedom and human design? I’d love to stay in touch and share my resources with you. Join my newsletter to get updates, receive invitations to my workshops, and be the first to know about new offers.